Marketing Campaign Embodies the Dynamic, Fun-Filled Atmosphere of the Best 12-Days of Summer

HAMBURG, NEW YORK – The Erie County Fair has chosen a fun, creative word to describe the “Best 12 Days of Summer” in Western New York. “Summerific” has been announced as part of the launch of the Fair’s 2019 branding initiative.

The 2019 campaign will embody the dynamic, textured, fun-filled atmosphere that is uniquely the Erie County Fair. The illustration style combines happy, brightly colored objects, shapes and typography. The design bubbles over with joy and anticipation. The experience is colorful, connected and one-of-a-kind. An experience so big, so amazing, so incredibly fun, that it’s – Summerific!

“It’s the feeling you have when the weather is warm, the days are long and the summer just can’t get any better,” said Erie County Fair CEO Jessica Underberg. “It’s a place where the food tastes amazing, the music makes you dance, and everyone has a smile. It’s the lights, the excitement, the thrills and the heartbeats. Celebrating tradition with unexpected discovery and creating new memories for every age. It’s a place where wide-eyed wonder abounds. From animals and antics – from fireworks to friends.”

To further describe Summerific, it’s twelve jammed-packed days where you find everything you love about summer in one fantastic place. It’s Summerific. It’s the Erie County Fair.

The Erie County Fair partnered with Buffalo’s Wynne Creative Group, a nationally recognized marketing and branding firm, to develop the 2019 branding campaign. Wynne Creative Group has served the Erie County Fair since 2003. Wynne Creative Group specializes in design, brand development and advertising. In 2018, Erie County Fair was recognized internationally with the “Best Overall Marketing Campaign in North America” award by the International Association of Fairs and Expositions.

About the Erie County Fair

The Erie County Agricultural Society is a private not-for-profit membership organization. Established in 1819, the Society is the oldest civic organization in Western New York. The mission of the Erie County Agricultural Society (ECAS), sponsors of the Erie County Fair, is to preserve and enhance, by educational endeavors, the agricultural and historical legacy of New York State. The Fair strives to fulfill appropriate aspects of the agricultural, educational, entertainment and recreational needs of Western New York.  The 180th Erie County Fair will be held August 7th – 18th, 2019. (